Information, Email And Online Commercial Without Leaving Room

Introduction Information and communication technology has largely changed people’s life in the modern world. For example, studying abroad was too difficult to achieve in the past because of the long time taken information delivery and transportation. However, now these problems can easily solved by online information, email and online commercial without leaving room. ICT makes progressive for the efficient for the public services providing through cutting the services providing cost, enhancing the efficiency of the government and e-participation for citizens to take part in the election in a more transparent way. E-government is defined by Kettani and Moulin (2014) as ‘a process of reform in the way governments work, share information and deliver services to external and internal clients’. The UN identified e-government as ‘utilizing the internet and the world wide web for delivering government information and services to citizens’ (UN, 2003). The first wave of of fice automation between 1960s and 1970s allowed massive reductions by cutting clerical jobs, the second wave of automation changes in the 1980s and 1990s reflecting the introduction of more complicated IT-based procedures (Dunleavy, 2006:18). This essay will explore ways how ICT promote public services in developed and developing countries and list suggestions to use IT systems efficiently. In the first session, the essay will indicate that ICT promoted the efficiency with the development of technology providingShow MoreRelatedThe Power Of The Internet1472 Words   |  6 Pagescontrol until 1984. Scientists also used the Internet to talk to each other; but the main problem was speed. Since this was new technology they had to figure out a way to make computers do more in less time. Fiber-optic cables made it possible for information to travel at almost light speed and enhance the process of modern technology. 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Consultation And Collaboration With Other Human Service...

Consultation and Collaboration Compared With Other Human Service Activities Kayla Winger Concordia University - Wisconsin Abstract Understanding the difference between consultation and collaboration with human service functions can be very difficult. Many human service professionals use consultation and collaboration in their practice but there is a distinct difference between a therapy session and consultation and collaboration. The main goal behind consultation and collaboration is to attempt to alleviate current problems while preventing their future occurrence. Consultation and collaboration also attempts to promote the psychological well-being of society through indirect methods. A consultative or collaborative relationship is one in which two peers are viewed as equals and play equal roles in power, although in consultation the consultee is the individual with the greatest need within the relationship. Consultation and collaboration compared with other human service activities sets aside the distinct ways in which these two fields differ from one another. It seems as if these two fields are very similar; however, they are quite different and quite often get misinterpreted for each other. There are four common human service functions known as: counseling and psychotherapy; supervision; teaching; and mediation. â€Å"The field of Human Services is broadly defined, uniquely approaching the objective of meeting human needs through anShow MoreRelatedThe Smith City Tigers Prides1211 Words   |  5 Pages The Smith City Tigers prides itself on providing the highest quality of education. Through a strong collaboration of students, parents, staff and community, Smith City High School promotes a safe and nurturing environment for all, with the goal of empowering students to become critical thinkers and life-long learners. 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UK Food Waste Management following the European Union (EU) Directives Free Essays

Introduction Global warming is a well known problem facing our society today however, food waste which contributes about 30-31% of global warming is not largely recognised (EIPRO) Environmental Impact of Product. Food waste, a biodegradable waste is largely disposed in landfill due to unawareness of its effect on the environment. Methane gas is released during the degradation process of food waste and this leads to depletion of the ozone layer and eventually global warming. We will write a custom essay sample on UK Food Waste Management following the European Union (EU) Directives or any similar topic only for you Order Now Food waste also leads to waste of fresh water, fuel for transport, soil nutrient and finance Humpries (2010). European Union( EU) knowing the effect of food waste to the environment and life in general has established laws and made targets to reduce food waste. What is food waste? Waste and Resource Action Programme (2009) defines food waste as waste made up of raw food materials or cooked materials such as vegetables, spoiled food, meat trimmings and leftovers. It can also be defined as agricultural products unused, worthless or unwanted. Examples of food waste are leftovers from our homes and food service sectors, bones, spoilt food and food that have exceeded their shelf life. Sources of food waste The sources of food waste have been grouped into three major sectors by Waste and Resources Action Programme (2009) Manufacturing and Processing: In this sector food waste is unavoidable particularly with products such as meat. Bones and animal organs which may not be consumed are examples of unavoidable waste in this sector. Legislative restriction on outsize production of fruit and vegetables is another unavoidable means of food waste Commission Regulation NO 1221/2008. Retail Sector: The sector includes all sales outlets, wholesale and retail. Food waste in this sector is generated due to overstocking of food products with short shelf lives without matching of demand, Organisation for Economic Co-operation Development (OECD) (2002). Marketing strategies (two for one deal) is used by retailers to reduce food waste from their sector however, ends up shifting the waste to household where is to enough time to consume these products. Household and food service sector: This sector was analysed in UK by Waste Resources Action Programme (2009) as of one the major sources of food waste. It further states that almost half of food waste is generated at this sector. In disagreement with Waste Resources Action Programme, Laura and Jon (2008) argues that the percentage of food waste contributed by household and food service sector is less than half with constant development of food industries and supermarket in the UK. European Commission (2008) reveals that unawareness of the effect of food waste to the environment, finance and percentage of waste produced by this sector to total food waste accumulated yearly as one of the major causes of food waste in this sector. Effects of food waste to the environment Environmental Impact of Product (EIPRO) points out that for proper analyses of the effect of food waste on the environment, research should be carried out on the general life cycle or stages of food (production, distribution transport) before and after it becomes waste. According to Kassem (2010) food been biodegradable has lead to increase level of food waste in land fill leading to increased emission of methane gas and further depletion of the ozone layer causing global warming. Similarly, Kassem (2010) and Vidal (2002) agreed that food production consumes 70% of the world’s fresh water. The work of United Nations Environmental Programme (2009) reveals that most of the food produced ends up as waste thus leading to wastage of fresh water. In reference to Jodie Humpries (2010) other resources wasted as a result of food waste includes soil nutrient, energy put in during agricultural process and fuel for transport. New EU directives on food waste The European Union is a body that controls or Legislates environmental issues. Food waste, an environmental issue is under control by some binding laws. The new EU Directives on food wastes 2008/98/European Commission simplifies how food waste should be controlled or managed. The Waste Hierarchy Preferred Option Least preferred management method FIG 1 ORDER OF WASTE MANAGEMENT Fig 1 illustrates the New EU Waste Directive Hierarchy (2008) which directs member state (MS) on the path to follow for effective management of food waste. This waste hierarchy gives high priority to waste prevention and very low priority to landfill. However unavoidable food waste can either be re-used, recycled or use for energy recovery Article 22 of Revived Waste Framework requires member states to set up separate collection of bio- waste, treat bio- waste in ways that is friendly to the environment and use materials produced from recycled from bio- waste that are safe. The Directive also instructed member states (MS) to recycle 50% of waste from household by 2020. Salmon (2009) points out that the fundamental laws outlined in the food waste directives (prevention, re- use, recycling, energy recovery and landfill for last resort) are been practically employed in the UK. Conclusion Proper management of food in UK following the European Union (EU) Directives (prevention, re-use, recycling, energy recovery and landfill for last resort) will reduce food waste disposed in landfill and eventually methane gas and global warming. REFERENCES Commission Regulation (EC) no 1221/2008 0f 5 December 2008: eur-lex.europa.eu/Lexuriserv/Lexurisev.do?uri=oj:l:336:0001:0080:EN:PDF EC (2008). Green paper on the management of bio-waste in the European Union, Brussels, Belgium. Jodie.H.(2010). The impact of domestic food waste on climate change. Retrieved March 10, 2011 from http://www.nextgeneration food.com/news/looking-at-food-waste/ John. V (August, 2002). Earth’s liquid asset. The Guardian, p.6. Laura.B and Jon.H (2008). How to break the habit of wasting food. Retrieved March 10, 2011, from http://www.guardian.co.uk/environment/2008/jul/08/food.ethicalliving?INTCMp=SRCH Norem. K. (2010). How to reduce food waste waste .Retrieved March 8, 2011 from http://www.suite101.com/content/how-to-reduce-food-waste-a212264. OECD (2002). Environmental Impacts and Policy Responses.Retrieved March 10, 2011 from http://www.oecd.org/department/0,3355,en_2649_34331_1_1_1_1_1,00.html Salmon.B (2009).The waste frame work directive explained. Retrieved March 10, from http://www.hg.org/law-firms/USA-Environmental -and-Natural-References.html. United Nations Environmental Programme. (2009). environment’s role in averting food crisis. United Nations Environment Programme:GRID-Arendal Waste and Resources Action Programme (2009). Household and drink waste in the UK.Retrieved March 8,2011 from http://www.wrap.org.uk/retail_chain/grocery/food/index.html How to cite UK Food Waste Management following the European Union (EU) Directives, Essay examples

My Career Essay Example For Students

My Career Essay Architecture and designs are two areas that Ive always wanted to study. There are several reasons why I wish to study design at the University of California Los Angeles. It is well known for its superior education and research. It has a very good faculty and many facilities such as libraries. The faculty is highly qualified in the field of design and architecture. There is a wide variety of programs offered, which is an advantage to students. UCLA is a more up to date university in this field, especially with the new technology. The good student environment matches my life style. The students and faculty there are more international and intellectual. They are further more tolerable and more open-minded compared to other students in different universities. Also the Los Angeles area and weather creates a comfortable atmosphere and environment. UCLA is a well-known school worldwide. These are all reasons why I wish to study design at UCLA. My professional goal is to become a successful architect/designer. In order to achieve my goal, I must gain knowledge, experience and have a high level of competence. I want to have a career in the field of architecture with a well-known architect company. I want to contribute to the growth and progress of architecture and design. From the program at UCLA I expect to get a high quality education that will enable me to be successful in my future career. I also expect to be taught by highly qualified experts in this field. And I want to be exposed to the latest concepts, methods, and techniques in this field. I want to enjoy what Im learning at UCLA and be able to apply what Ive learned in my field. I expect it to be exciting and challenging. I want to be able to accomplish something great in my career with the knowledge and the experience that I will gain at UCLA. Bibliography:The essay is an answer to a prompt.

Euthanasia Essays (324 words) - Euthanasia, Medical Ethics

Euthanasia Public opinion for euthanasia and doctor assisted suicide has always been mixed. A poll that was taken by the Gallup Organization in Canada during July 1995 proves that people are starting to see the advantages of euthanasia. The first question that was asked was: "When a person has an incurable disease that is immediately life threatening and causes that person to experience great suffering, do you, or do you not think that competent doctors should be allowed by law to end the patient's life through mercy killing, if the patient has made a formal request in writing?" It is proven in this first question that the general public believes that cases of great pain and suffering deserve the right to choose euthanasia as an option to stop the pain. Three quarters of the people surveyed believed that the choice should be given to the patient. The second question was about non-immediate life threatening cases: "When a person has an incurable disease that is not immediately life-threatening but causes that person to experience great suffering, do you, or do you not think that competent doctors should be allowed by law to end the patient's life through mercy killing, if the patient has made a formal request in writing?" As you can see, when a case is not immediately life threatening, the general publics answer is mixed. The people who answered no may be thinking of treatment that has not been tried yet or treatment that may come in the future due to new technologies. Medical Advancements: During the last 20 years, technological advancement has increased more than the advancement of the whole time of man before that. People that have the no opinion on euthanasia may be thinking that the person may be saved by a sudden medical advancement. It would be terrible for a member of your family to take a lethal dose of drugs, given to them by a doctor, to find the next day while reading a recent medical journal that a cure had been found a few days before. How would you feel?

the laser beam essays

the laser beam essays Laser stands for Light Amplification by the Stimulated Emission of Radiation. Lasers work by producing an intense beam of bright light that travels in one direction. The laser has the unique ability to produce one specific color or wavelength of light, which can be varied in its intensity and pulse duration. The newest laser systems have become remarkably precise and selective, allowing treatment results and safety levels not previously available. All lasers contain an energized substance that can increase the intensity of light that passes through it. This substance is called the amplifying medium and it can be a solid, a liquid or a gas. Einstein can be considered as the father of the laser. 80 years ago he postulated photons and stimulated emission and won the Nobel Prize for related research on the photoelectric effect. This section discusses the historical evolution from microwave lasers to optical lasers and finally to x-ray lasers and lasers discovered in space. Some theorists were on the right track, especially Planck, who proposed that nature acted by using "quanta" of energy. But it was the young, unknown Albert Einstein who explained everything and started the field of quantum mechanics with his paper on the photoelectric effect. Einstein showed that light does not consist of continuous waves, nor of small, hard particles. Instead, it exists as bundles of wave energy called photons. Each photon has an energy that corresponds to the frequency of the waves in the bundle. The higher the frequency (the bluer the color), the greater the energy carried by that bundle. Einstein's Nobel Prize was not awarded for either one of his relativity theories - the Nobel Committee thought them too speculative at the time. Rather Einstein won the prize for explaining the photoelectric effect. Two of Einstein's 1905 papers were on the theory of atoms and molecules, yet there were still many scientists in 1905 who did not believe in atoms ...

Thalassaemia Lab Report Example | Topics and Well Written Essays - 500 words

Thalassaemia - Lab Report Example Then there is the ÃŽ ±-thalassaemia trait characterized by two affected ÃŽ ±-globin genes. Hemoglobin H disease is the third type classification of ÃŽ ±-thalassaemia which has three affected genes. Finally, there is the ÃŽ ±-Thalassaemia Major that has four affected ÃŽ ±-globin gene (Weatherall and Clegg 2008). There are three different types of ÃŽ ²-thalassaemia. The first one is ÃŽ ²-thalassemia trait which has one mutated ÃŽ ²-globin gene and one normal one. The second one is Thalassaemia Intermedia, which has two abnormal l genes although there is a little production of ÃŽ ²-globin. The third is Thalassaemia Major in which there are two abnormal genes that cause extreme decrease or complete lack of ÃŽ ²-globin production (Weatherall and Clegg 2008). Haemoglobin electrophoresis is a method used to separate the different blood haemoglobin types in a procedure that uses cellulose acetate in alkaline buffer. The process involves the use of extremely small samples of haemosylates prepared from whole samples of blood. These samples are applied to the Titan III Cellulose Acetate Plate whereby the haemoglobins in the samples undergo separation by electrophoresis with the use of an alkaline buffer. The pH of the buffer ranges between 8.2 and 8.6. They are then stained with Ponceau S Stain and the resulting patterns that form are scanned on a scanning densitometer followed by determining the relative percentage of each band. TF is diluted to 15ml, and SF is collected in 3ml so as to maximize absorption in the spectrometer. This, however, does not affect the results because they were diluted using distilled water. Distilled water is free of ions and other soluble contaminants and; therefore, cannot affect the result of the experiment. The pH of the solution in which amino acids are dissolved mostly determine their ionic state. Cationic amino acids exist at low solution pH of approximately 1. An increase in solution pH causes the

Philosophy--Freedom, Responsibility, and Human Action (please see the Essay

Philosophy--Freedom, Responsibility, and Human Action (please see the attachment for detail) - Essay Example Eventually, the researcher will discuss whether or not the recent empirical evidences related to the major causes of human action or the variable status of certain moral intuitions undermines the role of intuition in philosophical discourse on human freedom and responsibility. Regardless of whether the researcher agrees or disagree with the claims that these recent empirical evidences weakens the role of intuition in philosophical point-of-view on human freedom and responsibility, the researcher will provide examples or possible alternatives as a way of defending the researcher’s answer to the question. Even though most of the human actions are controlled by environmental and genetic factors, intuition also has a role in controlling some of our actions. Basically, intuition serves as our inner higher guidance. Even before we perform an action, intuition tells us to whether or not to proceed with our intended action. Based on a person’s final judgment or decision, his or her moral responsibility as a human being will be greatly affected by his own actions. For example: A man who needs a large sum of money for his child’s heath care needs and surgery bill may end up thinking about robbing a bank or stealing something that costs a large sum of money from a stranger. Even before the man decides on whether to push through with his plan, the man will have to undergo a mental balancing between the benefit and consequences as well as the moral issues behind his intended action. At this point, intuition would normally hold the man from doing something that is morally unacceptable. Another example will be a student who is in danger of failing a subject at the end of the semester. In order to avoid failing the subject, the student may end up either choosing between copying his or her seatmate’s paper or simply put in extra

Eucharist Sacrament Research Paper Example | Topics and Well Written Essays - 1500 words

Eucharist Sacrament - Research Paper Example The researcher paper "Eucharist sacrament" puts more emphasis on the Eucharist which is also regarded as Holy Communion. The holy Sacrament began the day Jesus gathered his disciples in a quite and orderly room for the last supper. This marked his major mingle with his disciples and was acting as a reminder in their lives and even the generations that were to come. He ordered for certain bread made in specific ways, for instance, it was to be unleavened, meaning it was to have no additives but be made from pure wheat. He then taught them on the importance and implication of the occasion before the actual partaking. He then blessed the bread and wine and ordered his disciples to partake in his remembrance. Jesus the broke the bread and gave to the disciples to symbolize his fleas while the wine symbolized his blood. The disciples kept on with the ritual even after their master ascended to heaven, and this has extended even to the current Christians. The sacrament was a symbol o unity, love, loyalty and commitment to the Christian faith (CCC, 1323). Catholics and other Christians from different beliefs do take the holy communion to mark the sacrificial ritual and as a meal, or rather the spiritual nourishment. The ritual involves the taking of wine and bread which symbolize the blood and body of Christ. The sacrament also draws humankind closer to God, as it purifies the soul and sparks God’s Grace in the Christian lives. The sacrament also acts as a bridge between humankind and God’s promises, according to the new covenant. ... Catholics do appreciate the fact that light and darkness can never tolerate each other, and that is the reason they purify their hearts for God’s mercy and work be manifested in their lives. Some Catholics even fast a day or two before the sacrament. This is to kill the flesh and nourish the spirit so that God may be pleased and His deeds be manifested in the Church. Christians, faith is set to grow as they take various sacraments from one stage to the next. A Christian life is meant to follow a certain order as indicated in the Catechism of the Catholic Church. One is confirmed then baptized just as it happened in Jesus’ life. The sacrament of the Eucharist is meant for a mature Christian, not in age but in faith. One is to be taught the meaning of the sacrament before the actual partaking. Eucharist sacrament is a way of fulfilling Jesus’ command to the disciples to partake the wine and bread to symbolize his body and blood as a remembrance. A Christian is mean t to attend some specific teachings to understand the influence of the ritual in Christians’ lives. Jesus had to teach his disciples the importance of the last supper before the actual breaking of bread. To follow Jesus’ example, a holy priest or teacher is meant to teach the church or remind the church on some basic principles with regard to the ritual before the actual partaking of the bread. These include but not limited to forgiving one another as Christians, repenting to God, telling God any yolk in your life and making peace with fellow human among others. The priest or teacher taking the process should provide humble time for Christians to make peace among themselves and the almighty. The priest or teacher then prays for the bread and then each Christian

Unilever Multinational Company Analysis and Breakdown

Unilever Multinational Company Analysis and Breakdown Unilever is a multinational consumer product manufacturing giant operating in over hundred countries all around the globe. Unilever Bangladesh is the Bangladesh chapter of Unilever, where the company holds 60.75% share whereas the Government of Peoples Republic of Bangladesh holds 39.25% share. Unilevers one of the most popular brand is LUX. They segments LUX.s market according to geographical locations. It further differentiates these segments into Socio Economic Cluster (SEC) which takes into account the criteria of education and profession which ultimately measures the financial ability of consumers. The cluster is divided into five parts starting from A to E. Unilever targets the urban and sub urban upper middle class and middle class segment of the population, who falls under A to C of SEC. Tactical marketing tools, 4Ps, are extensively used by the company to market LUX. Though LUX is produced in Bangladesh, Unilever Bangladesh maintains the same standard all around the globe. The product is available in six different fragrances under three different sizes. Since the demand for beauty soap market is to a great extent oligopolistic, variations in price lead to price war which can eventually break down the companys market share. Thus Unilever cannot provide a better price than its competitors. But the price is affordable by most of the people. Unilever Bangladesh has outsourced its distribution channels to third party distributors which allow them to distribute LUX in massive bulks amounting to around ten million pieces. It undertakes the largest promotional activities in the beauty soap industry. The beauty soap industry has a few major producers of which Unilever holds market share of slightly less than 50%. Other competing brands like Tibbet, Aromatic and Keya have started to have a strong consumer base, but LUX.s product features distribution and promotional activities have created high brand loyalty for which it is still the market leader. Unilever, with the aid of its heavy promotional activities, has been able to penetrate the market. But the other producers in the industry are posing a threat towards Unilevers market share as they have moved towards the rural masses of the population. Therefore, Unilever Bangladesh should undertake further steps such as moving towards the rural and/or poorer segment; attract children (by making a special product for kids) and other innovative promotional activities to retain its command in the industry. 1. Introduction Unilever is one of the worlds largest and leading multinational companies; Unilever commenced their business activities on a larger scale by setting up their first factory in Netherlands, in the year of 1872. Operating in Bangladesh for over the last four decades the company is trying to significantly contribute towards the augmentation of the standard of living by bringing world class high quality products at the door step of their customers. The usage of Unilever products by over 90% of the people in Bangladesh stands a testimony to their successful operation. . Their array of products show that they produce household care, fabric cleaning, skin cleansing, skin care, oral care, hair care, personal grooming, and tea based beverage products under worldwide famous brand names Wheel, LUX, Lifebuoy, Fair Lovely, Ponds, Close Up, Sunsilk, Lipton, Lipton Taaza, Pepsodent, All Clear, Vim, Surf Excel, and Rexona. 2. Objective of this report: This report is an outcome of an analysis of marketing strategies used by Unilever Bangladesh Ltd. The main purpose of the report is to find what strategies the company uses to market its world famous beauty soap, LUX, in Bangladesh; the positive and negative aspects of those strategies. The report further analyzes the position of Unilever Bangladesh Ltd. in the toiletry industry in comparison to its competitors. The report discusses the process of using market segmentation, target marketing, the product, pricing, promotional and distribution strategies and a competitive analysis. 2.1 Methodology of this report: For accessibility and availability of information we have chosen to work on the strategies of Unilever Bangladesh Ltd. As the company operates in the market with a huge number of products in different industries, we have decided to focus on one of their world wide successful brands, LUX. Most of the information used in this report is from primary sources. The main source of information was the focus group discussion. In addition information was also collected from websites. 3. Product Category, Market Segmentation, Target Marketing and Positioning This chapter describes the category of the selected product. The chapter is organized into four sections. Section 1 states under which category the product falls. Section 2 describes how Unilever Bangladesh Ltd. differentiates the population and categorizes them into different segments. Section 3 analyzes which segment the company targets and why they target that specific segment. Finally section 4 describes the process through which the company tries to capture a place in the buyers mind i.e. the product positioning method. 3.1 Product Category: LUX falls under the category of toiletry product as a beauty soap. 3.2 Market Segmentation: The company claims that LUX is the highest selling beauty soap in Bangladesh. Moreover some survey reports also reveal the same result. Though LUX is the highest selling beauty soap in Bangladesh, it does not go for traditional mass marketing. Moreover as a beauty soap LUX does not even segment its market according to gender. Figure 2.1 (P-9) shows that Unilever Bangladesh Ltd. segments their market according to geographical areas. The population of the country is segmented into three parts which are urban, sub urban and rural area consumers. The company further differentiate the geographical segments according to Socio Economic Cluster (SEC) i.e. education and Income. The Table 2.1 (P-9) overleaf shows the Socio Economic Clusters the company uses. The SEC divides the population in five segments starting from A to E, where A categorizes the highly educated and high income earners holders, and sequentially in descending order E categorizes the opposite. 3.3Target Market: Figure 2.1 (P-9) shows that urban and sub urban middle class, and rural poor people are the largest part of Bangladesh population. A research carried out by Unilever Bangladesh reveals that urban rich people are more likely to buy imported and expensive products. Moreover rural poor people tend to buy cheap products even without evaluating its quality. However urban and sub urban upper middle and middle class people tend to buy affordable and quality products. LUX is not a highly expensive but an affordable product. That is why the company targets urban and sub urban upper middle and middle class people who are the second highest population of segment of the country. From the segmentation of customer according to SEC they target category A, B and C, because they are assumed to be financially well-off and can afford to buy LUX. 3.4 Product Positioning: Unilever Bangladesh Ltd obtained a good position in the buyers mind through better product attributes, price and quality, offering the product in a different way than the competitors do. The company offers improved quality of products in the industry at an affordable price with high branding, which ultimately helps to position the product in the buyers mind as the best quality beauty soap. The market share of the company in the beauty soap industry is somewhere around 43%.Since in the beauty soap industry all products are of same price Unilever cannot provide its consumers with better price but it is in a great position in reference with its packaging, fragrances and product designing. A positioning map of the company is shown Figure 2.2 (P-10) to describe LUXs position in the consumers mind on two dimensions, price and quality. Figure 2.2 (P-10) has been drawn with information gathered by conducting a consumer survey. It states that though in comparison to its competitors the pricing of LUX is same but consumers rate it as the product which gives them the highest quality. This positioning created a strong customer loyalty for LUX, for which it the market leader in the industry. 4. Using the Tactical Marketing Tools This chapter describes the way Unilever Bangladesh Ltd. use the tactical marketing tools for marketing LUX in Bangladesh. The chapter comprises of four sections. Section 3.1 discusses the product attributes of LUX. Section 3.2 visualizes the price of LUX according to different size. Section 3.3 conceptualizes the distribution channel of Unilever Bangladesh Ltd. This section includes a table that shows the location of the companys warehouses all around the country. Finally section 3.4 discusses the promotional activities that the company undertakes for LUX. 4.1 Product: LUX is an internationally renowned beauty soap brand of Unilever. Though manufactured in Bangladesh for the local market by Unilever Bangladesh Ltd, as an international brand, it maintains an international quality for the product. Formula given by Research and Development departments in foreign countries, LUX is produced in Bangladesh from imported raw materials like sodium soap, glycerol and different extracts according to flavors, coming from Unilever plants situated abroad. LUX is offered in Bangladesh in six different flavors which are: LUX Energizing Honey, LUX Golden Glow, LUX Nature Pure, LUX Orchid Touch, LUX Almond Delight and LUX Aqua Sparkle. Taking into account the convenience of its customers, the company manufactures all flavors of LUX in three different sizes, 40gm, 80gm and 120gm. 4.2 Price: Though Unilever Bangladesh gives its LUX customers a lot in terms of the product itself, it cannot provide a better pricing. This is due to some constraints in the beauty soap industry. Beauty soap is a product with a vulnerable demand in Bangladesh. A change in price has a high risk of creating price war among the rivals which will eventually cause a loss of profit. Its prices are almost equal to its competitor. Table 3.1 (p-10) compares Luxs price with its major competitor. Company carries out research on competitors price and brand loyalty when it feels extreme necessaity of chaging price. The brand loyalty test is an exploratory research which is known as Brand Health Check-Up (BHCU). 4.3 Place: Unilever Bangladesh Ltd. has a huge distribution channel for LUX all over the country as its sales reach more than 10 million pieces a year. The company has six huge warehouses, one in each division of Bangladesh, where the product goes after they are manufactured at Kalurghat factory. Table 3.2 (P-10) shows the location of its six warehouses in Bangladesh. The company does not use its own fleet of transport for distributing its product. However, it has outsourced its distribution process to various third party distributors, exclusively dedicated to Unilever Bangladesh Ltd. These distributors then supply the product all over Bangladesh to a huge number of retailers. Even though LUX targets the urban and sub urban middle and upper middle class people they are distributing their products all over Bangladesh because of a recent increase in demand of its product to all segments of the population. 4.4 Promotion: Unilever Bangladesh undertakes huge promotional activities to promote LUX which has topped the beauty soap industry of Bangladesh. It spends almost 20% to 25% of its Net Proceeds from Sales (NPC) of LUX for promotional activities for LUX 1 Its certain annual promotional campaigns like LUX Channel i Superstar and LUX Channel i Annual Cinema Awards has made the product a part of the glamour world. Since the 1930s, over 400 of the worlds most stunning and sensuous women have been proudly associated with Lux advertisements. They do not only promote LUX in Bangladesh for the beauty conscious females, it also promotes the brand for males and the company proved that, by including world famous male celebrity Shahrukh Khan for their advertising campaign. Unilever Bangladesh Ltd spends a huge amount of money for promoting LUX through TV commercials, newspaper advertisements and billboards. Moreover it also undertakes small promotional campaigns at different schools, colleges, universities and recreational parks with winners of its Zonal Beauty Contests. Till now promotional activities of LUX has always been successful which has made it a household common name and helped it reach almost one billion taka sale value in the year 2004 2. 5. Analyzing the Market for LUX For better comprehension of Unilever Bangladesh, its marketing strategy, product quality, positioning and placement, we present here a comparative analysis of its competitors. This part of the report illustrates the market share of different companies in the beauty soap industry. 5.1 Market Share: The beauty soap industry in Bangladesh consists of only seven major producers. Unilever Bangladesh Ltd is operating in the industry with its world famous brand LUX. Out of these giant companies Unilever Bangladesh Ltd is the market leader with a share of around 43%. Figure 4.1 (P-11) shows the market share of all the companies in the sector. Unilever Bangladesh Ltd is leading the market. The other competitors are very competitive among themselves but they cannot put a intense competition with Unilever Bangladesh Ltd, as they have market share much less than Unilever Bangladesh Ltd. Table 4.1 (P-11) overleaf shows a detailed description of the major competitors in the market, their operating brand, estimated annual sales revenue and market share. Other companies in the industry are not as big as Unilever Bangladesh Ltd but they are posing threat to the company by a tendency of a gradual increase in their market share. Kohinoor Chemicals which is operating with the brand name Tibet is an extremely famous brand to the rural segment of the population and possess a significant share in that segment which is the largest population group in Bangladesh. Moreover Keya Cosmetics Ltd operating with the brand name Keya and Marks Allys Ltd operating with the brand name Aromatic are also uprising brands to both the rural and sub urban segment of the population. Moreover a recent takeover of Aromatic by multinational consumer product giant MARICO who operates with famous brands in other industries like Parachute Coconut Oil is posing to be a threat to Unilever Bangladeshs market share. 6. Conclusion Recommendation The beauty soap industry of Bangladesh consists of a few producers in the industry. The demand for this product is very much vulnerable in terms of pricing. Unilever Bangladesh is providing LUX. at a price which is affordable to most of the people in the country. Beauty soap is an uprising product in Bangladesh as a greater portion of the population, both male and female, are now getting more beauty conscious. As a multinational company Unilever Bangladesh with heavy promotional activities, has been able to penetrate the market. With six different fragrances, three different sizes, international standard and high quality design, as a product, LUX has been highly successful over the years. Its distribution process is highly efficient. Its promotional activities, like the beauty contest has been a milestone in attracting a huge number of customers. Overall with its marketing activities LUX has been a successful brand. The only place where rival companies are progressing is in giving customers redemption offers. Research revealed that Bangladeshi customers are highly attracted to this sort of offers. These offers are not sustainable in the long run but still it takes away a considerable part of LUXs sale in the short run. In this chapter the team would suggest some recommendations to Unilever Bangladesh Ltd. to adopt more successful operation in Bangladesh. Since a huge portion of the rural poor people is demanding LUX in recent days, Unilever Bangladesh Ltd should expand their target market also towards the rural people. They should also conduct different promotional activities in rural fairs and socially responsible promotional activities to attract rural consumers and social awareness .Because Lux has different skin type soap so now if they provide different types of beauty soaps for male and female soapunder the same brand name i.e. LUX it might increase their sales. Lastly, as Bangladeshi culture children have a huge say in shopping so they should also promote the product to children like their another brand Dove. These are the recommendations suggested by teem members to Unilever Bangladesh Ltd. to adopt for a more successful operation in Bangladesh with large market share. 7. Appendices Urban Rich Urban and Sub Urban Upper Middle and Middle Class Rural Poor (Figur2.1): Market Segments 1. Socio Economic Clusters A B C D E Income High Income Upper Middle Level Income Mid Level Income Lower Middle Income Low Income Education High Level of Education Educated Slightly Less than Cluster A Educated Slightly Less than Cluster B Educated Slightly Less than Cluster C Very Low Level of Literacy (Table 2.1): Socio Economic Cluster Segmentation 1 (Figure 2.2): Positioning Map Brand Lux Aromatic keya Tibet (Table 3.1): Comparative scenario of soaps price Division Location of Warehouse Dhaka Dhaka City Chittagong Kalurghat Heavy I/A Sylhet Sylhet City Rajshahi Rajshahi City Khulna Khulna City Barisal Barisal City (Table 3.2): Location of Unilever Bangladesh Ltds Divisional Warehouses 1. (Figure 4.1): Market Share Sl. No. Company Brand Name Yearly Market Share on Toilet Soap 1 Unilever (BD). Ltd Lux International Beauty Soap Tk. 312 Core 43.33% 2 Square (Toiletries Division) Meril Beauty Soap 48 Core 6.66 3 Keya Cosmetics Ltd. Keya Beauty Soap 72 Core 10.00% 4 Aromatic Cosmetics Ltd. Aromatic Beauty Soap 48 Core 6.66% 5 Lily Cosmetics Ltd. Lily Beauty Soap 72 Core 10.00% 6 Kohinoor Chemical Co. Tibet Beauty Soap 72 Core 10.00% 7 Marks Allys Ltd. Camelia Beauty Soap 60 Core 8.35% 8 Others 36 Core 5.00% Total Market 720 Core 100% (Table 4.1): Estimated Annual Sales Revenue and Market Share .

European Imperialism of China and Japan :: essays research papers

European Imperialism of China and Japan Imperialism is the practice by which powerful nations or peoples seek to extend and maintain control or influence over weaker nations or peoples. By the 1800’s, the Western powers had advantages in this process. They led the world in technological advances, giving them a dominance when conquering other countries. The European Imperialists made attempts to conquer China and Japan. In this process, they succeeded by influencing Japan greatly. However, they were not as successful with China.   Ã‚  Ã‚  Ã‚  Ã‚   At the end of the eighteenth century, China’s goods were much desired by Britain. However, the Chinese saw Europeans as savages and did not want to trade with them. During trade, there was an imbalance in China’s favor, because the Europeans were forced to buy Chinese goods using silver. The Western Imperialists began to grow opium poppies from in India, and then smuggle them into China. China soon became addicted to the drug and spent most of it’s money on the purchase of it from the Europeans and Americans. This shifted the balance of power to be in Europe’s favor.   Ã‚  Ã‚  Ã‚  Ã‚  In the early 1800’s, Japan had blocked off all trade from other countries. Foreign whaling ships could not even reload or repair their ships in Japan territory. This offended many other countries. In 1852, Matthew Perry was sent to Japan to negotiate open trade. Japan felt threatened by the United States, and gave in to their demands. Japan was frightened by their stipulations, and immediately began to reform. They developed a new education system that was similar to America and Europe’s. They also developed a Western style judiciary system.   Ã‚  Ã‚  Ã‚  Ã‚  Japan and China reacted differently to the reforms of Imperialism. When put under pressure, Japan succumbed to the power of Western Imperialist ideas. Conversely, China, resisted for a long time. As a result, Japan had more technology, while China was unenlightened of the new advances. Japan also gained more respect from other countries, that China did not have.

Poetry Essay

The poem described the speaker’s longing and hope for her happiness in life. As she raises everyday, she depicts life at its best to fulfill her joy and contentment even if she is alone. The four stanza poem discussed the character’s identity and idea towards joy and contentment in life. The speaker wants to convey to her readers that whatever circumstances they may have; it is a great start to thank God for a new day of life. The first stanza discussed the emotions of the speaker as she faces the new day. The second stanza discussed how she thanked her creator for the new beginning of challenges and happiness. The third stanza discussed how the speaker prayed for the people around her whether they are in the same race or not. The last stanza described how the earth is filled with gladness if equality and justice exist. The speaker described her prayer through this poem. It is a selfless desire to transform the earth into salvation and peace despite of all the injustices and social inequality. On the other way around, the title also described the wholeness of the poem. It serves as the identity and apparent illusion of the poem. The title of this poem showed the main idea of the poem as it reveals the attack of the poet. In conclusion to this, it can be said that the poem is too short to read and understand. The poem has simple thoughts to convey to its readers. The attack of the poet showed how prayer becomes powerful despite of all the troubles and fears of the society.

Free Essays on The Life Of A Plain Indian

The life of a plain Indian was one of simplicity and routine. As with most other Native Americans, plain Indians were very resourceful and were â€Å"one with their land.† Plain tribes such as the Sioux and the Cheyenne were dependent on the flourishment of the local wild food and the herds of buffalo. Also these Native Americans were very sheltered; they knew very much about life east of the Mississippi. Once peaceful plain Indians but later turned rebellious due to the white man’s destruction of what these Indians believed was sacred. First some of the major problems Indians had with the settlers were land and the buffalo. Land, settlers claimed whatever land they wanted whenever and no matter whose livelihood it destroyed. This idea of Manifest Destiny was reasoned that â€Å"Native Americans had forfeited their rights to the land because they hadn’t settled down to improve it.† Buffalo, the main source the plain Indian depended on. The plain Indian treated this animal as sacred performing rituals before and after killing and also using every part for some need. But as the white man settled the plains buffalos were say as easy game for a gun from a high, over-looking position. These settlers would kill thousands just for the hide and some misc. parts leaving most to waste. Soon with these mass killings the American buffalo would go from being one of our country’s most abundant animal to endangered specie. Once the plains became populated with many settlers the government took a strong hold against all the Indians, forcing them into barren areas such as the Sand Creek Reserve. Due to the lack of necessities the Cheyenne raided local trails and settlements. In retaliation the U.S. Army attacked surrendered Cheyenne. This night time massacre resulted in 200 sleeping Cheyenne men, women, and children all slain. But not only did they meet their demise their bodies were mutilated. Another clash that came between the ... Free Essays on The Life Of A Plain Indian Free Essays on The Life Of A Plain Indian The life of a plain Indian was one of simplicity and routine. As with most other Native Americans, plain Indians were very resourceful and were â€Å"one with their land.† Plain tribes such as the Sioux and the Cheyenne were dependent on the flourishment of the local wild food and the herds of buffalo. Also these Native Americans were very sheltered; they knew very much about life east of the Mississippi. Once peaceful plain Indians but later turned rebellious due to the white man’s destruction of what these Indians believed was sacred. First some of the major problems Indians had with the settlers were land and the buffalo. Land, settlers claimed whatever land they wanted whenever and no matter whose livelihood it destroyed. This idea of Manifest Destiny was reasoned that â€Å"Native Americans had forfeited their rights to the land because they hadn’t settled down to improve it.† Buffalo, the main source the plain Indian depended on. The plain Indian treated this animal as sacred performing rituals before and after killing and also using every part for some need. But as the white man settled the plains buffalos were say as easy game for a gun from a high, over-looking position. These settlers would kill thousands just for the hide and some misc. parts leaving most to waste. Soon with these mass killings the American buffalo would go from being one of our country’s most abundant animal to endangered specie. Once the plains became populated with many settlers the government took a strong hold against all the Indians, forcing them into barren areas such as the Sand Creek Reserve. Due to the lack of necessities the Cheyenne raided local trails and settlements. In retaliation the U.S. Army attacked surrendered Cheyenne. This night time massacre resulted in 200 sleeping Cheyenne men, women, and children all slain. But not only did they meet their demise their bodies were mutilated. Another clash that came between the ...

Quicksand And The Black Specta essays

Quicksand And The Black Specta essays When you hear the word quicksand the image of a damsel in distress comes to mind. You imagine her as she steps unconsciously into what could be considered a natural trap. This natural trap quickly and effortlessly encloses her. This same underlining scenario happens over and over again in Nella Larsens Quicksand. However you are not able to truly understand the trap that the white eye has created until after reading Bell Hooks Selling Hot Pussy. In reading Nella Larsens Quicksand and Bell Hooks Selling Hot Pussy you find that Selling Hot Pussy allows you to unlock one of the key issues in Quicksand. In Quicksand Helga Crane is continually haunted by the white eye and the spectacle it has made her. She struggles in a quest for acceptance and fulfillment. In the 19th century racism was the tool used to disconnect black and white sexuality, and vise versa. This is the dilemma that Helga Crane faces in Quicksand. Helga Crane is the daughter of a Danish mother and a black father, who goes to different places and communities in search of somewhere where she will feel at home. Crane is born in the quicksand because is neither completely white or black. Her quest brings her to Naxos, a Southern black school. Crane is disappointed by Naxos because it is suppose to be a one of the best schools for Negros, however the school is not the great learning environment she thought it was going to be. Larsen writes: This great community, she thought was no longer a school. It had grown into a machine. It was now a show place in the black belt, exemplification of the white mans magnanimity, refutation of the black mans inefficiency (4). Instead of being a place where the Negro children could learn on a level they could understand they were taught what their place was in society. And any suggestions positive or negative were looked down on. There was no room for progress. The n...

Critical Analysis 2 Essay Example | Topics and Well Written Essays - 1000 words

Critical Analysis 2 - Essay Example Some rationalist ideas and the remnants of Puritan ideas are seen in the Declaration of Independence. Thesis Statement: The purpose of this paper is explain three examples of Rationalist and remnants of Puritan ideas in the Declaration. Whether Puritan ideas seem to be in conflict with Rationalist elements will be investigated.The works of Thomas Jefferson, Thomas Paine, John Locke and Thomas Hobbes will be referred to. Rationalism is a philosophic belief in natural rights which is perceived and applied by individuals with the help of reasoning powers (Hill 74). Puritanism, on the other hand, is marked by rigid beliefs on living a pure life devoid of indulgence, and a Christian life in the quest of Godliness and the establishment of the truth of God. The period of Enlightenment (1650 to 1800) believed to be an age of rationalism, evolved from the humanistic changes in religious beliefs of the earlier period and the emergence of puritanism. Puritanism began with Protestant reforms in the early sixteenth century to purify the Church and society of corruption and dogma (Cody & Landlow, 1988). Puritanism was the philosophy of life â€Å"which was carried to New England by the first settlers in the early seventeenth century† (Miller & Johnson 1). Thomas Jefferson’s concept of rationality included the belief in natural rights and an innate moral sense common to all people. One example of rationalist idea in the Declaration is Jefferson’s attack on the practice of slavery in the first draft of the Declaration of Independence. He stated that slavery did not follow the natural law of right to freedom which was a basic human right (Hill 82). Another example of a rationalist idea is that â€Å"all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness† (U.S. History 2009). This should mean equal treatment of Africans with white settlers. However,

Central line infection in hospitals Essay Example | Topics and Well Written Essays - 750 words

Central line infection in hospitals - Essay Example A further sense of dissatisfaction exists in the presences of barriers. There exist many barriers. However, since nursing is a broad field, some of the barriers are out of control and the nurse cannot do anything about them. However, in this context, the nurse is the key object and thus ha control over this. (Berger & Luckmann, 1966). The most evident barrier in effective communication is in occupational culture. An experienced nurse develops a strong passion in a ward practice. This is because there is constant communication sharing of experiences with patients. However, the occupational or ward culture is a barrier in the sense that most nurses allow one individual to generate ideas so that they can follow. This denies them the chance to exploit their potential by interacting directly with patients. The journal is a peer-reviewed with the capability to address current clinical matters. The authors give their best reasons as to why each person has a role to play in establishing a healthy environment. In this discussion, my clinical problem is ineffective communication skills. Already, the occupational structure is the pervasive barrier. However, they give emphasis on everybody’s responsibility in ensuring effective communication. Their use of the Parse’s Theory of Human Becoming makes it a reliable reference. In their article, Chant ET. Al. (2002) addresses the communication skill problem using effective examples. Having based their findings on a research about the nursing education; England, they give the best arguments. While disclosing the problem using literature knowledge, they as well give barriers that make communication a real barrier. In addition, they provide strategies on how to handle this clinical problem. This publication is a manual that helps in developing a hypothesis for a clinical question. Its descriptive

Streptomyces coelicolor and antibiotic production Essay

Streptomyces coelicolor and antibiotic production - Essay Example treptomyces species was co cultured it was found that the metabolites excreted by one strain stimulated the production of the antibiotic in the other. The use of the Bacillus subtilis also found to increase the aerial culture of the Streptomyces by the production of the surfactin, which reduces the surface tension of the medium providing large space for the production of the antibiotics. Similarly the use of the phosphate, the important precursor of the PPP shunt also increased the production of the antibiotic and it also helped to analyze the effect of the co culturing of the strains. Those that did not grow were then trialed in contact with each other and it is noted that there is some growth in some of the specimens where this occurred. Further there is follow up discussion derived from recent research on how and why this function occurs. Signaling is discussed at length as there have recently been many kinds of signaling discovered. There is a literature review which follows the study done here which reviews much of the latest research that has been done under this subject. Streptomyces are gram positive soil bacteria. They have mycelia and they produce a large variety of the secondary metabolites. These metabolites includes antibiotics, anti tumor agents, immuno suppressants etc., These useful products are produced by the complex lifecycle involved in this soil- dwelling micro organism that is mycelial growth and the spore formation. These bacteria have a high G+C content in their DNA and contain many protein encoding genes. Of the 550 species of the Streptomyces many species have a colorful hyphens and spores. In the recent years, streptomyces has attracted a lot of research due to the fact that they can easily incorporate the eukaryotic genes and they are easy to work with the E.coli. Streptomyces is the most antibiotic producing genus, among the actinomycetes. Some of the important antibiotics of streptomyces include streptomycin, neomycin, chloramphenicol

Mother Tongue-Based Multi-Lingual Education in Philippine Schools Essay Example for Free

Mother Tongue-Based Multi-Lingual Education in Philippine Schools Essay Scenario: A Waray-speaking couple from Samar decided to relocate in Cebu for job opportunities. Tagging along with them is their first-grader girl. Deficient of finances, they decided to enroll the kid in a public school. It so happened that the Philippine Department of Education (DepEd) has introduced the Mother Tongue-Based Multi-Lingual Education (MTB-MLE) program. This is a program that uses your mother tongue (language at home) as a medium of instruction inside the classroom. Will the girl be given special attention knowing that she speaks Waray and be separated from the rest of her Cebuano-speaking classmates? If the language at home will be the medium of instruction from Kinder to Grade 3, how will this affect a multi-language group? According to DepEd, 12 major Philippine languages will be introduced beginning this school year 2012-2013 to improve literacy and instruction: Tagalog, Kapampangan, Pangasinense, Iloko, Bikol, Cebuano, Hiligaynon, Waray, Tausug, Maguindanaoan, Maranao, and Chabacano. The objectives of the program include: l. anguage development which establishes a strong education for success in school and for lifelong learning; 2. cognitive development which focuses on Higher Order Thinking Skills competencies in each of the learning areas; and 3. academic development which prepares the learner to acquire mastery of language and culture. 4. socio-cultural awareness which enhances the pride of the learner’s heritage. The program hopes that by using the mother tongue (first language or L1) as a medium of instruction inside the classroom in the early grades, it will hasten the basic communication skills of the students. When students develop fluency in speaking, reading and writing in the first language, the L1 can then be utilized as a bridge or transitional to learning the second (L2) and third (L3) languages (e. g. Filipino and English). The introduction of languages in this method will give students confidence in learning academic concepts. From DepEd Order No. 74, 3c: â€Å"In terms of cognitive development, and its effects in other academic areas, pupils taught to read and write in their first language acquire [educational] competencies more quickly. † Director Yolanda Quijano of DepEd’s Bureau of Elementary Education stressed in a press release, â€Å"[These] studies proved that learners who begin in their first language have more efficient cognitive development and are better prepared for more cognitively demanding subject matter. In other words, a learner tends to be smarter if he starts his education using the mother tongue. † How will DepEd implement the program? Below, I tabulated a progression plan for teaching and using the three languages (mother-tongue, English, Filipino) based on how I understood the program. Basically, the program starts with pupils learning their lessons through the use of their mother-tongue — first orally and then in written form. It finishes with kids being fluent in (or at least learning fast) English and Filipino when they finish grade 6. Will this kind of plan succeed? I believe so, if planned properly. Even UNESCO endorses the use of Mother Tongue Multilingual Education and highlights the important features of the process: 1.  Education begins with what the learners already know, building on the language and culture, knowledge and experience that they bring with them when they start school; 2. Learners gradually gain confidence in using the new (official) language, before it becomes the only language for teaching academic subjects; and 3. Learners achieve grade level competence in each subject because teachers use their home language, along with the official school language, to help them understand the academic concepts. Also, MTB-MLE has long been used by other developing countries. Here are benchmark studies from UNESCO: 1. Modiano’s (1973) study in the Chiapas highlands of Mexico found that indigenous children efficiently transferred literacy skills from the L1 to the L2 and out-performed monolingual Spanish speakers. 2. The Six-Year Yoruba Medium Primary Project (Fafunwa et al. 1975; Akinnaso 1993; see Adegbiya 2003 for other references) demonstrated unequivocally that a full six-year primary education in the mother tongue with the L2 taught as a subject was not only viable but gave better results than all-English schooling. It also suggested that teachers should be allowed to specialize in L2 instruction. 3. The Rivers Readers Project, also in Nigeria, showed how mother tongue materials of reasonable quality could be developed even where resources were scarce and even for previously undeveloped languages with small numbers of speakers (Williamson, 1976). Communities themselves provided competent native speakers and funds for language development, producing over forty publications in fifteen languages. 4.  Large-scale research on Filipino-English bilingual schooling in the Philippines (Gonzalez Sibayan, 1988) found a positive relationship between achievement in the two languages, and found that low student performance overall was not an effect of bilingual education but of other factors, especially the low quality of teacher training (see also Dutcher 1995). If the program works in other developing countries, I believe, it should also work in the Philippines. But this isn’t easy. Getting to the goal takes a lot of groundwork. Look at the figure below. For the program to achieve long-term success, DepEd must go through each and every step. It looks like DepEd has already done the necessary research and already raised awareness about the program through its Region, Division, District, and School Heads, as well as through Local Government Units (LGUs). But what about the rest of the steps? Do we have enough teaching and learning materials ready that are built specifically for a particular language? Next, have we trained enough teachers and staff to efficiently implement the program? Most importantly, do we have the funding and full support from the government to sustain this effort? Now, let me go back to the challenge I mentioned in the first paragraph. How will the program resolve classrooms with multiple home languages spoken by pupils? What is the solution when teachers that are available to teach do not even speak the pupils’ mother-tongue? Should we place books and reading materials written in different home languages in each classroom? While I support mother tongue-based education, I think DepEd must spend some more time to resolve some lingering questions and prepare the materials needed to facilitate effective classroom interaction with this new approach to basic education. Success stories in Papua New Guinea (Klaus 2003), and the Rivers Readers project in Nigeria (Williamson 1985) should become inspirations for the Philippines. More time is also needed for human resource development. To remedy this situation, the case of the bilingual intercultural education in Bolivia must be looked into (refer to ETARE 1993, Albo Anaya 2003). Are you one with the DepEd in the implementation of the Mother Tongue-Based Multi-Lingual Education (MTB-MLE) program this coming school year? Leave some comments below.

Key factors influencing online shopping

Key factors influencing online shopping This study is done as it is to fulfill the MKT662, Industrial Training Report for final year student of Bachelor in Business Administration (Hons) Marketing from University Teknologi Mara (UiTM), Kota Kinabalu Campus. This study aims to establish preliminary assessment, evaluation and understanding of the key factors that driving or influencing consumers in Kota Kinabalu to shop through online. This study also will also differentiate the characteristics between public and private servants in the context of online shopping besides will reveal the correlation between demographic characteristics towards the key factors identified. This study will be a very useful for local businesses to get more information about the virtual marketplace trend in Kota Kinabalu before engaging into online businesses. 1.2 BACKGROUND OF STUDY The importance of the Internet as an advertising medium has generated a lot of attention in recent years where there are a lot of businesses have been using the internet in their marketing activities and somehow driving consumers all the way through the process and eventually persuading them to shop online (Goodwin, 1999) . Study on the adoption of internet activities by consumers has been done by many researchers. For example study done by E-revolution (2000) ; Haque A. et al., (2006) and Zhou et al., (2007), these study reported generally that internet activities are increasing over the year and expected to continue growing globally. Besides these study also reveals that businesses nowadays are ready enough to bring their businesses operation online. Moreover, Zhou et al., (2007) also summarized that the ability of internet users to shop online has also significantly improved from 16% to 32% since March 2001. As in Malaysia, according to Lee (2000), the internet become a virtual places where people share their ideas, build communities, shape the future democratically, and promote a new way of doing business. Moreover, the study stated that the web has become the worlds biggest shopping mall that allows local businesses to do their business with low cost involved, but yet covering global market. By looking back at the early stage of online activity in Malaysia, the year 1995 was considered as the beginning of Internet age. Back to the year 2000, it is reported that only 7% of the population was registered as Internet subscribers and only 701,000 units of total number of computer sold (Lee, 2000). As the competition in e-commerce is increasing nowadays (Haque A., et al., 2006), it becomes more important for online retailers to understand consumer acceptance of online shopping activities and what makes them to do so (Zhou, et al, 2007). Supported by Goodwin, (1999), Wu., (2003); Kolsaker, et al., (2004) ; Khatibi, et al., (2006), examining these factors are crucial as it has been suggested that they play an important part in determining the success or failure of online shopping business. Despite a host of studies on online shopping, there is no specific research done on the subject matter in Kota Kinabalu which contributes to lack understanding on the keys factors that influence customer to shopping online in the area. In short, this study will investigate the keys factors that facilitate customer from Kota Kinabalu willingness to purchase online and for the purpose of this study, few factors will be identify from the literature review and however, only the most dominant factors will be examine. 1.3 SCOPE OF STUDY This study will specifically examine and indentify the factors that directly and indirectly influence consumer the most specifically in Kota Kinabalu on purchasing decision through online. Researcher will also look into the demographic characteristic such as age, income level, profession, ethnic etc- of online users to be related to the identified keys factors influencing customer to shopping online. The research will be using data gather from selected samples which will include both career individual which includes both public and private servant in order to avoid of having bias data and maintain quality of the data besides to cooperates with time constrains. 1.4 PROBLEM STATEMENT At its core, the mission of marketing is to attract and retain customers. To accomplish this goal, a traditional brick and mortar marketer uses variety of marketing variables to satisfy current and new customers. As for online retailers, it is important for them to have a good understanding of the marketplace for their products and their target customers before engaging themselves in online retailing. Previous researchers found out that there is a rapid rise in the number of PCs as well as growth in the proportion of PCs hooked up to the internet each year which contribute to the growth in e-commerce in Malaysia (Legard, 1998). Despite the high potential of online shopping in Malaysia, however, there is no specific research done on the subject matter and its potential impact on local businesses (Kota Kinabalu area). Knowing the concept of bringing stores to shoppers instead of shoppers to stores is not enough to be success in online businesses. Precise and deep understanding of key f actors is critical to help online retailers and entrepreneurs to develop more effective and targeted online retail operations that will meet the requirements and expectations of their new online shopping customers. Therefore, this study aims to examine the key factors that influence current users of online shopping in Kota Kinabalu to shop online and in the same time assessing, evaluating and understand the characteristics of online shoppers in Kota Kinabalu. 1.5 RESEARCH OBJECTIVES The objective of conducting this study includes; To identify the critical factors that would influencing customer to shop through online. To investigate the differences on the between public and private sector shopping online adoption. 1.6 RESEARCH QUESTIONS In order to reach the objectives of this study, there are three (3) critical issues encountered. These issues are formed into questions that need to be answered. These issues including; What would the factors influence customers in Kota Kinabalu to shop online? What are the main characteristics of the customers who shop online? Are there any differences between public and private sectors employees in shopping online context? By having for the answer of these questions will help the local businesses to have better understanding on characteristic of the online customer especially factors benefits that make them buy products or services through online shopping, as well as their products or services preferences bought from online stores. In general, by having these question answered, this study will reveal the trend of online shopping in Kota Kinabalu. 1.7 IMPORTANCE OF STUDY 1.6.1 Local Businesses Planning on expanding businesses is not an easy job to be done. There are a lot of parts and divisions a business have to take into account especially when a business considering to go online. Therefore, this study will help local businesses to have a better understanding on the customers attitudes, characteristics and preferences shopping online besides guiding the local businesses to utilize the existing advanced technologies in operating their business and go global. 1.6.2 The Consumers This study can help consumers to have a better understanding on the advantages and disadvantages to shop online besides identifying a new way of shopping channel. This study also will provide information on products and services preferred to be purchased through online store which eventually will help consumer to make online purchases. 1.6.3 The Academicians This study will help to enhance researchers to conduct more study regarding the subject matter as it is more focus on the factors that influencing customers to shop online instead of traditional way of shopping. This study will provide the academicians with new information of online shopping trend in Kota Kinabalu specifically besides helping to enhance other researcher to do in depth review pertaining on the consumers attitudes towards adopting this new shopping channel. CHAPTER 2 LITERATURE REVIEW AND THEORETICAL FRAMEWORK 2.1 LITERATURE REVIEW In this chapter, relevant literature and research related to the scope of study will be reviewed and analysed to structure this study to present research findings in subsequent chapters. The current literature on consumer online purchasing decisions has mainly concentrated on identifying the factors which influence customer to engage in online shopping in order to truly ascertain what factors influence the online shopping activity adoption in Kota Kinabalu. Study done by Margherio (1998) mentioned about E-commerce which cover any commercial transaction that is effected via electronic means, including such means as facsimile, telex, electronic data interchange (EDI), the Internet, and the telephone. Inter Agency Task Force on Electronic Commerce, IATFEC (1997) on the other hand define E-Commerce as All form of business transactions conducted over public and private computer networks. It is based on electronic processing and transmission of data, text, sound and video. E-Commerce includes transactions within a global Information Economy such as electronic trading of goods and services, online delivery of digital content, electronic funds transfer, electronic share trading, electronic bills of lading, commercial auctions, collaborative designs, engineering and manufacturing, online sourcing, public procurement, direct consumer marketing and after sales service. It includes both products (consumer goods, specialised medical equipment) and s ervices (information services, financial and legal services, traditional services) and new activities (virtual malls). It involves the application of multimedia technologies in the automation and redesign of transactions and workflow, aimed at increasing businesses competitiveness In adopting the above definitions, it is involvement of face to face communication between consumers (Internet users) and companies (Internet sellers) via computer networks to facilitate any kind of commerce transaction (browsing or purchasing products or services) easier, faster and cheaper electronically beyond traditional geographical boundary (Norazah M. S, et al., 1997) while the term online shopping according to Ton˜ ita Perea y Monsuwe, et al., (2004) defined as the use of online stores by consumers up until the transactional stage of purchasing and logistics. Study by Shwu-Ing Wu (2003) reported that a persons buying choices are influenced by four major psychological factors: motivation, perception, learning and beliefs and attitude and through motivation, perception, and learning, attitudes are formed and consumers make decisions. Some researchers categorized influence factors into internal and external factors (Kaufman-Scarborough K, 2002 and Shwu-Ing Wu, 2003). Based on the idea, consumer purchase behavior is influenced strongly by cultural, social, personal, and psychological characteristics (Bellman, et al., 1999). The internal factors are including beliefs and attitudes, learning, motives and needs, personality, perception, and values and the external influences upon consumer behavior includes demographic, economic, social, situational and technological factors (Shwu-Ing Wu, 2003). In Malaysia context, study on Internet users are in abundance (Ramayah and Jantan, 2003; Ismawati and Ainin, 2004). However, there have been few studies carried out to understand their online purchasing behavior for example Haque A., et al., (2006); Ainin S., et al., (2005) and Razinah H. et al., (2009). Thus, the main objective of this study is to examine the key factors that influencing online shopping in Kota Kinabalu specifically. Study done by Taylor Nelson Sofres, (2001) found that the penetration of Malaysians shopping online, i.e. people who bought or ordered goods and services online in 2000, 1% of the total adult population in Malaysia which according to the study is corresponded to 4% of the Internet users in the country at that time. There is high demand among Malaysians Internet users conducting online shopping due to Ecommerce provide enormous of consumers worldwide potential benefits (Ainin S., et al., 2005) and study have shown that many consumers have started to shop their desired products online (Sefton, 2000). This shows that online shopping is highly accepted by the consumers (Swaminathan, et al., 1999 ; Rowley J., 2000 ; Ainin S., et al., 2005 ; Zhou, et al., 2007 ). Interestingly, in Malaysia context, Ainin S., et al., (2005) found that females were the dominant Internet shopper than males which contradict to the study done by Adeline Chua, et al., (2006). While according to study done in different market by Gupta et al., (1995) ; Haque et al., (2007) and Zhou et al., (2007) on the basis of Stafford, et al., (2004) and Susskind (2004), these researchers found that man tend to make more purchases online compare to women. Zhou, et al., (2007) reported that consumer involved in online shopping are mostly university graduates, aged 35 years old and below, have full-time job, earning monthly personal income of between RM2000 RM5000 and mostly single. This supports the study done by Shwu-Ing Wu, (2003) and Ainin S., et al., (2005) on the demographic profiles of online shopper. Another issue on online shopping from the previous literature is the characteristic of products and services can be marketed online (Peterson, et al., 1997 ; Legard, 1998 ; Klein, 1998) which according to these researchers, there are two types of product and services marketed online and it is highly depends on the characteristics of the products and services to be able marketed online. We are now seeing the emergence of an important new medium for commerce (Ainin S., et al., 2005 ; Adeline Chua, et al., 2006 and Zhou, et al., 2007). However, in Malaysia especially, even though sales growth rate suggests that the number of online consumers is growing however most research findings do not conclusively determine which key factors that influence consumer the most to shop online ( Ramayah and Jantan, 2003; Ismawati and Ainin, 2004). Examining these factors is important as it has been suggested that they play an important part in determining the success or failure of online shopping business (Goodwin, 1999 ; Wu, 2003; Kolsaker, et al., 2004; Khatibi, et al., 2006). Studies have been done to investigate consumer acceptance of online shopping from the perspectives of technology acceptance whereby the perspective prescribes that beliefs about ease of use and usefulness of a technology predict attitudes towards the technology and subsequent acceptance and use, for example by Sejin Ha and Leslie S., (2008). Bruner and Kumar, (2005) however, suggests that beliefs on trust and enjoyment are among the key factors that influencing consumer acceptance of online shopping. While Hoffman and Novak, (1996) developed more abstract concept on the relevant context for example shopping values, quality of information, system quality, enjoyment, perceived usefulness and ease of use- in order to improve predictions about purchase behavior. Factors that also influenced customer to shop online is product variety (Wolfinbarger, M. and Mary Gilly, 2001 ; Ainin Sulaiman, et al., 2005 ; Adeline Chua, et al., 2006) which categorized into good selection and wider availability of product choices offered by online stores. Online retailers are able to provide a wide range and assortments of products as compared to traditional channels simply because there is no physical space limit on the number of products that online retailers can display on their online storefronts (Delafrooz et al., 2009). Furthermore, the number of online stores that consumers are able to visit online compared to far physical stores, thus, exceeds the number of providing them with a wider selection of products to choose from (Harn et al., 2006). A survey by Ernst and Young (2000) also reported that one of the reasons why consumers use the internet is because of good product selection. Hyo-Joo Han, et al., (2006) found that product variety and quality of product pictures were observed to more important. Indeed, easy access to an abundance of current and detailed information on products and services facilitates comparison shopping, aid in product selection and enables consumers to make more informed decisions (Adeline Chua, et al., 2006). Furthermore, the Internet users could receive more attractive sales promotional offers from Internet sellers and also through individual e- mail accounts (Norazah M. S. et al., 2002) Consumer willingness to spend online also influence by privacy factor whereby online consumers are unwilling to reveal personal information over the web, despite assurances given by online merchants (Wolfinbarger, Mary and Mary Gilly, 2001; Ainin Sulaiman, et al., 2005). To most of the consumers, the issue of security and privacy over the internet is the most overwhelming barrier facing the online shopping adoption process that caused them not to make any purchase on the Internet (Norazah et al., 2002 ; Janice Tsai et al., 2007). Smith, et al., (1996) outlined four dimensions of privacy concerns for organizational practices which include collection of personal information, unauthorized secondary use of personal information, errors in personal information, and improper access to personal information. According to Malhotra, et al., (2004), the dimensions of concern refer to the collection of personal information, the control over the use of personal data, and the awareness of privacy practices and uses of personal information. Janes et al., 1997 reported that consumers tend to be more comfortable providing sensitive information in a realm where they can see with whom they are dealing, revisit the physical location of the business if necessary, and thus, exert a perceived amount of control over the situation besides want to be assured that their communication and transactions will remain secured and private (Hoffman et al., 1999; Ainin Sulaiman, et al., 2005). Janice Tsai et al., (2007) in their study found that, people will tend to purchase from merchants that offer more privacy protection and people even willing to pay for a premium to purchase from such merchants. Kargaonkar and Smith (1986) ; Swaminathan, et al., (1999) ; Bellman, et al., (1999) ; Elliot and Fowell (2001) ; Eastin (2002), found that consumers who are primarily motivated by convenience are more likely to make purchases online. These authors proposed those consumers who have interface with the net and who are more time-constrained tend to buy online more frequently. According to Bellman, et al., (1999), wired lifestyle consumers are consumers that use the internet as a routine tool to receive and send emails, to do their work, to read news, to search for information or for recreational purposes. Their routine use of the Internet for other purposes leads them to naturally use it as a shopping channels as well (Bellman, et al., 1999). Similarly, McGann (2004) also reported that the main reason why consumers shop online is because it is convenience. It is said to be the major factors that motivates consumers to shop online. Charles D., et al., (2002) also found that Internet shopp ing is convenient however it is never replace actual shops. For years, information search has been one of the main marketing research topics (Kulviwat et al., 2004). Information is an important resource for consumers shop online especially for goal-directed fashion type of consumer (Wolfinbarger, M. and Mary Gilly, 2001). According to the study, the availability of information is one of the reasons that many buyers view search and purchase online as a utilitarian activity and it is consistent with the finding by Ainin Sulaiman et al., (2005). As noted by Bakos (1997) Internet search enables consumers to reduce imperfect information about products. The study also supported by Rha (2002) where it were stated that consumers can easily find information about other consumers experiences of products through internet. The internet is a medium to search for product specification and product prices as well. In addition to product information, price was a piece of information that was usually sought by consumers (Wolfinbarger, Mary and Mary Gilly, 2001). Brynjolfsson and Smith (1999) found that prices online are 8 to 15 percent lower than the prices for comparable products in traditional retail outlets. According to McGann (2004), Ainin Sulaiman et al. (2005), Adeline Chua et al., (2006), competitive prices and deals offered by online retailers are one of the dominant factors that influence consumers to shop online. Rowley (2000) reported that the Internet is the most powerful search medium for products, services, and most other types of information because it lowers both search cost and search time. Therefore, by referring to the available literature, factors that might influence customer to shop online can be conclude as widespread of product choices or product variety (Delhagen, 1997 ; Wolfinbarger, Mary and Mary Gilly, 2001 ; Ainin Sulaiman, et al., 2005 ; Adeline Chua, et al., 2006); enjoyment factors (Wolfinbarger, Mary and Mary Gilly, 2001 ; Bruner and Kumar, 2005); privacy factor (Wolfinbarger, M. and Mary Gilly, 2001; Norazah et al., 2002 ; Ainin Sulaiman, et al., 2005 ; Janice Tsai et al., 2007) which become one of the main concern to shop online; convenience factors (Kargaonkar and Smith, 1986 ; Swaminathan, et al., 1999 ; Bellman, et al., 1999 ; Elliot and Fowell 2001; Eastin, 2002 ; Chen and Chang, 2003 ; McKinney, 2004); product information factor (Wolfinbarger, M. and Mary Gilly, 2001 ; Rha, 2002 ; Ainin Sulaiman et al., 2005 ) and prices factor (Margherio, 1998 ; Strauss and Frost, 1999 ; Rowley, 2000 ; McGann, 2004 ; Ainin Sulaiman et al., 2005). As stated in Delafrooz et al., (2009), consumers who value the convenience, prices and wider selection of Internet shopping tend to purchase more online and more often. Even though wider selection or product variety also mentioned as one of the major factors, for the purpose of this study, as regards to the time constraint, researcher will only focus on two most dominant factors from all the factors identified which are the convenience factor and price factors. Thus, these two (2) factors are further discussed below; CONVENIENCE By referring to the studies done before, the main factors customer shop online is that it is more convenient than to shop in-store which also supported in current study by Delafrooz et al., (2009). Convenience reflects ease access of information about product, provision of in-depth information, ease of ordering product, potential for money saving, and timely delivery. (Mathieson 1991 ; Bruner Hensel, 1996 ; Turban et al., 2002 ; Gurvinder and Zhaobin, 2005 ; Hui et al., 2006). Convenience is the most prominent factor that motivates consumers to shop through the internet. In this study, convenience which refer to 24-hour availability of online storefront (time saving) and accessibility from almost any location (less moving) have been found to be significant explanatory factors for Internet shopping adoption (Karayanni, 2003) and also provides consumers with a powerful alternative channel for making purchases (Delafrooz et al., 2009). These factors (time saving and less moving) will be taken into account as part of convenience factor. As contradict to the studies saying that convenience is the most prominent factor that motivates consumers to shop through the internet, study done by Razinah H. et al., (2009) reported that although the net offer convenience in shopping, online shopping, assurance in payment and lots of information, some group of online users are still reluctant to shop online even though these group of online users have limited time allocated for shopping due to their hectic daily life. PRICE Price in this study refers to the market value, or agreed exchange value, that will purchase a definite quantity, weight, or other measure of a good or service. Price of product offered online is one of the major factor that influencing customer to engage in online shopping and this supported by the finding in McGann, 2004. The idea is the simplest reason for consumers to buy through the internet is to save money from the cheaper prices offered by online retailers compared to traditional retailers. Contradict to the study by Brynjolfsson and Smith (1999), study by Lee (1997) and Bailey (1998) found that products are sold at higher prices in the Internet channel compared to physical channels. Clay, K. et al., (2001) reported it may be due to unobserved quality variation. Rowley (2000) stated in his study that, online retailers usually are able to offer cheaper prices because of the shrinking cost of information processing, lower operating cost and global reach provided by Internet. In addition, Strauss and Frost (1999) also identified the ease of comparing price as one of the most important factors to online shopping. To some extent, according to Clay, K., et al., (2001) price of online product has positive relationship with the availability and widespread of information. Conventionally, shoppers will make comparisons and always go for the best value for price products (Ainin Sulaiman et al., 2005). Hanson (1999) reported the main reason that cheaper prices are offered to online shoppers is because of competitive pressure, especially from new online retailers. Study by John P. and Jackie L. (2001) found that even though more than half respondents mentioned price of the product or service as the primary factor when they consider buying on the Internet, however to some extend it would cost more to buy from online store than purchasing it from physical retail store. Customer expressed concern associated with high shipping cost, high pricing, lack of opportunity to examine the product prior to purchase, confidentiality of credit card and purchased information also mentioned in the study by Razina H. et al., (2009) on the basis of study done by Goldstein and Oconner, (2000). 2.2 THEORITICAL FRAMEWORK Based on the existing literature connected directly to the scope of this study, there are few factors identified to have significant effect towards online shopping namely convenience, price, product variety, widespread of product information and etc. However, only two the most dominant factors will be the ultimate key that will used to aid and examine the key factors that influencing consumers to engage in online shopping. CONVENIENCE ONLINE SHOPPING PRICE 2.3 SUMMARY Based on the review on the related literature review, researcher found few dominant factors why consumer do engage in shopping online is generally influence by the factors of feeling of convenience, product prices sold online is relatively lower than existing retail stores, the widespread of information availability and also variety of product offered online. Moreover, this study will also look into the characteristic of customer especially in terms of profession, as regard to meet the objective to investigate the differences on the between public and private sector shopping online adoption. In summary, consumer purchasing behaviour through online can be examine in different model and generally, the factors that influence them to engage in online activities may be vary. However, for the purpose of this study, researcher will only look into the most significant factors convenience factors which include the time saving and less moving, and also the price factor on the basis of key factors that influencing customer to shop online in Kota Kinabalu. CHAPTER 3 RESEARCH METHODOLOGY 3.1 METHODOLOGY A structured questionnaire will be used to collect the necessary data. It will be designed to specific information of the respondents. It serves as primary data to answer the research questions and objectives pertaining to online shopping in Kota Kinabalu. The survey questionnaire consists of few distinct sections, each of which contains questions which lead to answer the research question of the study. In view of time and cost constraints as well as the large population of Internet users in the country, random sampling was used to collect data from the consumer from Kota Kinabalu area. Even though the sampling method adopted might have limitations in terms of generalisibility compared to other sampling methods; it is assumed that the sample represents the whole population of consumer in Kota Kinabalu. 3.2 SOURCES OF DATA This study will be based on both primary and secondary data. The primary data will be from the structured questionnaires which will be distributed to the appropriate sample to collect necessary information regarding the subject matter. The secondary data will be gathered by reviewing web sites, business magazines, journals, publications and other relevant document related to the subject matter. 3.3 INSTRUMENT Sample data The sample in this study will be selected from different groups of people including non-executive, executive, students, and housewife in order to avoid collecting bias data. Mode of administration of survey Face to face and video call interview may be used in this study to gather appropriate information. This study will also be conducted by a constructed questionnaires with consumer selected as sample and all participants will be voluntarily. Nature of Questionnaires The questionnaires consist of 20 questions. Both open ended and fixed-response-alternative question will be used. Fixed-response-alternative question include multiple choice and also dichotomous. The questionnaire was self-administered, where it contains simple question with detailed instructions. The questionnaires were collected back after the respondents completed them. A copy of the questionnaire is provided in the appendices. Scope of the Study 300 questionnaires will be distributes by hand to the random sample of consumer in Kota Kinabalu area which will include both female and male from all groups plan. 3.4 RESEARCH APPROACH A descriptive research is being proposed to perform this study. Prior literature provides with a rich foundation on which to build a research framework for the study. As suggested by previous researcher, strong theoretical and conceptual framework can be developed through an integration of constructs from different research traditions and disciplines. In this study, the literature search was based on the keywords such as Internet Shopping, Internet Marketing and Online Shopping. Each article was reviewed and screened to eliminate the articles that were not pertinent to the study. 3.5 LIMITATION OF RESEARCH In order to conduct the research, the researcher is confronted this problem: time constrain Basically, research need to be done in longer period of time, unfortunately this study might only have few months given to complete be completed. Ample of time is needed to complete this study properly. Thus researcher only focus on two factors to be examined in this study. lack of expertise As beginner in the marketing research, the researcher level of competency and sophistication not is compared with experienced researcher. Researcher will have to refer on several books and seek guidance